Need clothes for your little monster?
Little Flock of Horrors Fashion News
Sign up and get 15% off Be first to know about our newest collections, latest news, insider sales, limited editions and other stuff. It’s easy, just enter your email address <—– there and enjoy 15% off your next online purchase.
The struggle is real.
We set out a number of years ago to take a baby merino clothing brand to the USA and World. You see, Lucy and I are product people we LOVE making products for people to get real-world use out of and when we saw that nobody made merino wool baby clothes and merino kids clothes that had ANY style we decided it was our time to step up and create functional, beautiful product for people like you and me. Let me back up a minute. After some years of working in the snowboard world Lucy and I decided it was time for a change. That change meant moving to an insanely wonderful place and starting a family. All of the challenges that we had with Iggy and febrile conversions are well documented, but the points that I want to highlight here are entirely around how much Lucy and I wanted to make wool baby clothes from the ultimate wool fabric ever discovered, merino.
A Jaunt Overseas
In 2011 we decided that we would take a group of baby brands to America and create a New Zealand Pavilion at the ABC tradeshow, which at that time was at the beginning of taking a two year break from Vegas and posting up in Kentucky (yeah, I know). Lucy and I had just created two humans which at the time were 2 years and 6 months old. Regardless, we were determined to make this tradeshow happen and to show a few clients the US market place and all the potential that New Zealand brands had there. Everything was looking good. We had a modern cloth diaper brand, homemade baby food tray, crib and bassinet company, funky amazing Scandinavian canvas swing brand, and a merino baby clothes brand that backed out at the LAST MINUTE. It just did not feel right going to the USA with all these amazing kiwi products, but not have any of the most amazing wool baby clothes. I mean, Icebreaker merino was already selling truckloads of merino in the USA, but there was no cool merino kids clothing. So, we decided that the time was right for us to put our love-for-product-hat back on and Little Flock of Horrors was born. –Fran